How to Triple-your-Sales (Nigerian Businesses). PART 1
Trust me, am so so so sure you want to sell more. I bet you are not satisfied with your revenue yet. For every business person and professional, getting to sell more and generate more revenue is their desire. In this series, I will teach you how to increase your sales and/or revenue. My name is Caleb Joseph, a Sales Consulting Expert, I will focus on Nigerian Businesses, especially, Small and Medium Scale Businesses. Please note not all strategies that work in Europe or the Americas, will work here in Nigeria, or Africa at large, so be ready to thrash some of those ‘copy and paste’ tactics you saw online or read about. PART ONE: No one buys a product .... People Buy Benefits I know you are wondering, what is this guy talking about?. I once had a Boss, a Managing Director (I was the Sales and Marketing Manager of the company), at strategy meetings, all I hear are, we-we or me-me opinions, such as; -How our products are so great, ignoring how the customer per